Building you as a brand. In the competitive entertainment industry, it's important to have something that separates you from the rest. Having an established image when preforming, meeting with fans, managment, important personal, and an overall finished look is more powerful than many would think. Like it or not, you are being judged by how you look, how you dress, and how you carry yourself—and, if you’re lucky, how you do your job. Style completes not competes with talent, adding a positive effect.